Visual design, creative direction, design leader.
Let’s design the future.
-
Started out my career as a graphic designer specialising in both print and digital design for other students, for local theatre companies, for my own clients. Fast forward almost 12 years later, I am leading the visual design team in ExpressVPN from both branding and visual design standpoints.
-
Conceptualising for a range of projects, from video animations to data visualisation and infographics, to large-scale campaigns, and branding & identity for new products.
-
Managing a team of junior and senior visual designers, focusing on their career and personal growth. Key tasks involve project and stakeholder management. I mentor designers as well as non-designers, focusing on navigating a male-dominated industry as a woman.
Visual Design Manager
👩🏻🏫
Lead Visual Designer
🕵🏻♀️
Senior Visual Designer
👩🏻💻
Creative
👩🏻🎨
Visual Design Manager 👩🏻🏫 Lead Visual Designer 🕵🏻♀️ Senior Visual Designer 👩🏻💻 Creative 👩🏻🎨
Who am I?
Hi, I am Afiqah F. I am a multidisciplinary creative with over 10 years of experience in visual design, branding, and creative direction.
I currently lead the creative strategy and branding at ExpressVPN, while managing the visual design team as a Visual Design Manager. I manage end-to-end projects, mentor designers, and collaborate with C-suite stakeholders to deliver impactful, business-aligned solutions.
I love all things art + design, including UI/UX, interior design, music, fine arts, and more.
Case Studies
What others have said about me
-
Her sense of doing the right thing for the brand, and her ownership makes her a valued leader at this company.
Katie, ExpressVPN
-
Afiqah quite simply has a knack for getting stuff done and adding clarity to situations thanks to her attention to detail, effective communication skills, and clear product and brand knowledge.
James, ExpressVPN
-
Afiqah is strategic, details-oriented and a brilliant communicator about what is possible and impossible within timeframes. This skillset has really elevated her to successfully work with people all over the business.
Claire, ExpressVPN
-
Afiqah is a detail-oriented and hard-working designer. She has an insatiable thirst for knowledge and strives to satisfy it by constantly learning more.
Vishaka, Oscar Design