Hi, I am Afiqah F.

I am a multidisciplinary creative with over 10 years of experience in visual design, branding, and creative direction. While these are my core specialties, my skill set also includes UI/UX design, video production, vector illustration, digital marketing design, and more.

I have worked in design agencies and am currently a Visual Design Manager at ExpressVPN. I lead creative strategy and branding, oversee end-to-end projects, mentor designers, and collaborate with C-suite stakeholders to deliver impactful, business-aligned solutions.

Outside of my full-time role, I run a freelance agency, exploring other facets of design such as editorial and print design, illustration, and more. My clients span various industries, including government agencies and theatre companies.

I take pride in being a creative, as I enjoy all aspects of design and art, including video production, photography, and music.

  • I started out working in print, ranging from editorial design, large-format printing, namecard designs and wedding invites. To more digital work like vector illustrations, branding & identity, social media marketing, email marketing, push-notifications and more.

  • In my senior roles, I provided more of a creative direction towards certain projects. Such as proposing the overall creative vision, managing stakeholders, improving and implementing creative processes, collaborating with other designers, providing leadership and making decisions where necessary.

  • I have worked on different forms of digital and UI/UX designs, including CRO design. Such as: web design, lo-fi and hi-fi wireframes, interactive prototypes, UX customer journey, UX research and interviews.

My creative outlet –