I was tasked to propose the creative direction, starting with the key visual that will be used across all of our marketing campaigns. As the main visual designer on this campaign, it was also my responsibility to ensure consistency across all of our marketing materials.

After the key visual and the direction was confirmed, I proceeded with creating other marketing assets such as our web pages, secondary graphics and illustrations, press images to share with our affiliates.

Additionally, I assisted and provided guidance for our marketing videos, that were done by a motion graphic designer.

Focus areas: Visual Design, UI/UX Design, Creative Direction

• Getting the creative direction and key visual from the start is crucial in ensuring consistency throughout the campaign — irregardless the number of designers working throughout the duration of the campaign.

• Always room to explore and push the designs further depending on the type of collateral, and still staying aligned to the creative direction.